Leading ice cream chains are gearing up for their peak promotional season, and marketing executives say theyâ€™re confident that consumers who are trying to watch their spending in a bleak economy wonâ€™t cut back on treats.Popular promotions from last year are returning as one way to ensure strong sales, but chains also are planning product introductions and special events to build traffic. Product quality is the key to getting consumers to buy ice cream even if theyâ€™re cutting back ...
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Contact: Desiree Torres Desiree.Torres@penton.com