In these tough times, consumers are slashing their budgets and learning to do without—a strategy that likely will keep many Americans afloat until the economy recovers. But for quick-service restaurant operators who are vying for those consumers’ limited dollars, cutting back on advertising spending would be a big mistake, say officials at market research firm The NPD Group. According to Port Washington, N.Y.-based NPD’s QSR Market Monitor, a new data source for tracking ...
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