SAN DIEGO Hoping to strike brand affinity gold by discouraging bowlers from rolling strikes, Jack in the Box Inc. is teaming with social clubs in a number of major cities to stage "GutterBowl" leagues in which the lowest score wins. San Diego-based Jack in the Box is the operator and franchisor of the 2,170-unit namesake quick-service chain known for advertising that stars "Jack," the chain's quirky, fictitious, clown-headed chief executive mascot. It is organizing the leagues in ...
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Contact: Desiree Torres Desiree.Torres@penton.com