SAN FRANCISCO Jamba Juice plans to launch a line of smoothies this August intended to target specific health or performance concerns. Six “Jamba Functionals” will be introduced to the market in an attempt to boost the frequency of customer visits, said Paul Coletta, the chain’s senior vice president of marketing and development.The new Nike Protein Berry Workout Smoothie, developed with Jamba Juice’s shoe-producing marketing allies, contains 19 grams of protein in a 24-ounce ...
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Contact: Desiree Torres Desiree.Torres@penton.com