EMERYVILLE Calif. Taking aim at Starbucks’ popular new oatmeal breakfast offering, Jamba Juice on Thursday unveiled its Steel-Cut Oatmeal with Fruit at Chicago locations, with a national rollout scheduled for January 15. Unlike Starbucks' quick-cooking rolled oats, Jamba's newest menu offering uses slow-cooked steel-cut oats, which are higher in protein and fiber, said James White, Jamba Inc.’s new president and chief executive, who joined the company Dec. 1. Jamba’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com