Hoping to spark later-daypart sales, the Jamba Juice smoothie chain on Wednesday began testing a new line of frozen yogurt at 22 locations in northern California. Dubbed Whirl’ns Frozen Yogurt, the line includes eight flavors that can be custom blended to order with fresh fruit and garnished with various toppings. If rolled out nationally among the Emeryville, Calif.-based chain’s 742 stores, the menu addition could position Jamba squarely in front of the rapidly growing ...
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Contact: Desiree Torres Desiree.Torres@penton.com