Jamba Juice is splitting with Nestlé USA to take control of a line of branded energy drinks in a move that marks the next phase in the smoothie chain’s plan to become a global billion-dollar consumer products brand. Emeryville, Calif.-based Jamba Inc. said earlier this month that it has acquired the product formulation and intellectual property for a line of Jamba All-Natural Energy Drinks developed under a licensing agreement with Nestlé. Terms of the deal were not ...
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Contact: Desiree Torres Desiree.Torres@penton.com