The Juice It Up! smoothie chain is retrofitting existing units to beef up freshly squeezed juice options with an expanded line of healthful beverages. The move is a response to growing demand for functional juice concoctions, which have become increasingly trendy as celebrities tout juice-based cleanse diets and beverages as meal replacements, said Carol Skinner, senior director of marketing and business development for 90-unit Juice It Up! parent Balboa Brands Inc., based in Irvine, ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.