The Juice It Up! smoothie chain is retrofitting existing units to beef up freshly squeezed juice options with an expanded line of healthful beverages. The move is a response to growing demand for functional juice concoctions, which have become increasingly trendy as celebrities tout juice-based cleanse diets and beverages as meal replacements, said Carol Skinner, senior director of marketing and business development for 90-unit Juice It Up! parent Balboa Brands Inc., based in Irvine, ...
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