Study finds tapping into ‘multidaypart users’ could be key to growth
Industrywide traffic growth may be projected at less than 1 percent for 2012, but the task of driving up guest counts is not impossible if operators focus on customers who are likely to visit any time of day, according to new data from The NPD Group. During a four-week period ended Sept. 30, 23 percent of customers at the top 10 quick-service chains were multidaypart users, according to NPD. Although the group is a relatively small one, multidaypart users accounted for 39 percent of all ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!