Campaign features logos on the backs of sweatpants
KFC’s latest idea to promote its bun-less Double Down sandwich involves the backsides of college co-eds. KFC has enlisted female college students in its headquarters city of Louisville, Ky., to walk around the campus as human billboards, wearing special sweat pants branded with Double Down messaging on the back and handing out KFC gift certificates. The chain currently is seeking ambassadors at three more universities. Interested students, who would be paid $500 for their time, can ...
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Contact: Desiree Torres Desiree.Torres@penton.com