LOUISVILLE Ky. KFC said it is introducing a new line of bargain-priced meals in a "scent-focused" marketing campaign that involves having the $2.99 Deals delivered on mail carts to office workers in three cities.
In what it describes as a real-world product placement, employees at the Salvation Army offices in Chicago, Chemistry.com in Dallas and the Trade Association & Society Consultants in Washington, D.C., received the plated meals during pre-lunch mail drops.
“There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken,” chief marketing officer James O’Reilly said in a statement. KFC said the campaign is its first scent-focused marketing effort.
The $2.99 Deals are designed to boost lunch sales. They consist of either one chicken breast, a drumstick and thigh, or two Crispy Strips, plus a side item and biscuit.
KFC is a division of Yum! Brands Inc. and has more than 14,000 units worldwide.