LOUISVILLE Ky. KFC said it is introducing a new line of bargain-priced meals in a "scent-focused" marketing campaign that involves having the $2.99 Deals delivered on mail carts to office workers in three cities. In what it describes as a real-world product placement, employees at the Salvation Army offices in Chicago, Chemistry.com in Dallas and the Trade Association & Society Consultants in Washington, D.C., received the plated meals during pre-lunch mail drops.“There is truly no ...
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Contact: Desiree Torres Desiree.Torres@penton.com