Several restaurant chains are offering new smartphone apps to get users into their stores. Krispy Kreme Doughnuts is putting its “Hot Now” sign, which illuminates in the windows of stores when fresh doughnuts are coming off the line, in customers’ pockets with a new iPhone and Android app, as well as a desktop widget. "Genuine engagement that is useful to our guests is key to our social media strategy,” Dwayne Chambers, Krispy Kreme’s chief marketing ...
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