Several restaurant chains are offering new smartphone apps to get users into their stores. Krispy Kreme Doughnuts is putting its “Hot Now” sign, which illuminates in the windows of stores when fresh doughnuts are coming off the line, in customers’ pockets with a new iPhone and Android app, as well as a desktop widget. "Genuine engagement that is useful to our guests is key to our social media strategy,” Dwayne Chambers, Krispy Kreme’s chief marketing ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!