Krispy Kreme Doughnut Corp. said it has upgraded the packaging of its retail products and introduced new items to increase sales at convenience and grocery stores. The Winston-Salem, N.C.-based company said Tuesday the new packaging features enhanced graphics aimed at creating more "shelf impact." Krispy Kreme's new retail products include dipped chocolate cake doughnut holes, dipped cake doughnuts in snack bags and Krispy Juniors, which are miniature dipped cake ...
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Contact: Desiree Torres Desiree.Torres@penton.com