The promotion started as a limited-time offer, but it changed how business is done at the 478-unit Golden Corral buffet restaurant chain. Advertised from January through July last year, the “Everyone Deserves a Good Meal, Every Day” program gave diners a different reason to head to Golden Corral each night, all week long. Before the promotion, menu changes had largely been random and seldom very drastic. But afterward, Wednesday became “Mexican Favorites Night”; ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?