The promotion started as a limited-time offer, but it changed how business is done at the 478-unit Golden Corral buffet restaurant chain. Advertised from January through July last year, the “Everyone Deserves a Good Meal, Every Day” program gave diners a different reason to head to Golden Corral each night, all week long. Before the promotion, menu changes had largely been random and seldom very drastic. But afterward, Wednesday became “Mexican Favorites Night”; ...
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Contact: Desiree Torres Desiree.Torres@penton.com