In the three-plus years since casual-dining guest traffic started to decline, operators have tightened their belts and cut costs to shore up their bottom lines. But with no economic relief in sight, and attempted quick fixes for eroding bottom lines already in place, many now are turning to what some experts see as the chains’ only option: pulling out all the stops to get guests back in seats.From stepped-up marketing campaigns to more limited-time offers, new menu items and delivery and ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.