When Mimi’s Café was looking to open restaurants in Texas, its staff on the ground there insisted that fried pickles absolutely had to be offered as an appetizer. Fried pickles can be made from either spears or chips, explains Lowell Petrie, vice president of marketing for the Tustin, Calif.-based chain, which operates 133 units in 22 states. Mimi’s decided to bread and fry the chips and offer a large pile of them with a rémoulade-type sauce for $6.99.Now they’re offered ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.