When Mimi’s Café was looking to open restaurants in Texas, its staff on the ground there insisted that fried pickles absolutely had to be offered as an appetizer. Fried pickles can be made from either spears or chips, explains Lowell Petrie, vice president of marketing for the Tustin, Calif.-based chain, which operates 133 units in 22 states. Mimi’s decided to bread and fry the chips and offer a large pile of them with a rémoulade-type sauce for $6.99.Now they’re offered ...
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Contact: Desiree Torres Desiree.Torres@penton.com