Analyst: Chain benefits from consistent marketing amid change at BK, Wendy’s
Burger King and Wendy’s are undergoing big changes in their marketing departments, but both brands have a lot of work to do to close the sales gap with segment leader McDonald’s and its consistent brand message, according to a marketing analyst. Miami-based Burger King Corp. on Wednesday named McGarryBowen as its new agency of record, replacing Crispin Porter + Bogusky, the creative shop behind the chain’s provocative digital campaigns and commercials starring The King. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!