Analyst: Chain benefits from consistent marketing amid change at BK, Wendy’s
Burger King and Wendy’s are undergoing big changes in their marketing departments, but both brands have a lot of work to do to close the sales gap with segment leader McDonald’s and its consistent brand message, according to a marketing analyst. Miami-based Burger King Corp. on Wednesday named McGarryBowen as its new agency of record, replacing Crispin Porter + Bogusky, the creative shop behind the chain’s provocative digital campaigns and commercials starring The King. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?