When you sell 900,000 pounds of chicken in one month, chances are pretty good that you came up with a product that the market was looking for. Popeyes Louisiana Kitchen scored a big win with its summer 2010 LTO, Wicked Chicken. The Atlanta-based chain sold that 900,000 pounds of the spicy chicken in June of 2010. The chicken was bundled in a box with fries, ranch dip and Tabasco sauce and sold for $3.99 an order. This was the first global rollout of a limited-time offer for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?