Quick-service restaurant chains turned their focus from value promotions to premium items in March, according to the latest Monthly Menu Check report from Brad Ludington, an analyst from KeyBanc Capital Markets. Where value promotions on “baskets” were popular in February, chain’s like Burger King, Carl’s Jr. and Hardee’s turned their attention to premium burger lines — Burger King promoted is new Chef’s Choice burgers [pictured left] and ...
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