CHICAGO Sales results from the past few years show that casual-dining brands have fallen out of favor with restaurant consumers, but some chains, such as California Pizza Kitchen and Texas Roadhouse, have managed to maintain positive buzz and even inspire guests to recommend them to friends. Anew study called the Recommendation Index, developed by marketing firms Zocalo Group and MARC Research, indicates that attentive, friendly service has the most power to generate ...
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Contact: Desiree Torres Desiree.Torres@penton.com