DENVER Chipotle Mexican Grill Inc., which posted a 47-percent jump in first-quarter profit even as same-store guest traffic continued to slide, plans to debut a new advertising campaign in May to drive more customer visits. The “My Chipotle” campaign will roll out in most of the major markets where the chain of 800 fast-casual restaurants operates. It will include radio, print, outdoor signage and a significant online component, Chipotle founder Steve Ells told investors during a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?