Pizza Hut’s $10 Dinner Box commercial most influential to consumers, Ace Metrix finds
Restaurant chain commercials touting new products and value, particularly those for Pizza Hut’s $10 Dinner Box, proved influential in February, Ace Metrix research found. The advertising research firm ranked restaurant companies’ advertisements by its proprietary Ace Score, which measures a commercial’s persuasiveness and watchability. Pizza chains dominated the top 10 scorers for February. Pizza Hut’s 30- and 15-second spots for the $10 Dinner Box received the Nos. 1 ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!