Offering savings during a downturn helps customer loyalty, Nick Sarillo says
Nick Sarillo, chief executive of Nick’s Pizza & Pub, which has two locations in Elgin and Crystal Lake, Ill., noticed early in the recession that fewer families were coming into his restaurants. So at the request of his servers — some of whom had neighbors or spouses losing their jobs in the downturn — he launched Half-Off Dine-in Mondays and Half-Off Takeout Tuesdays at his restaurants to help ease the financial pressure customers were feeling. The promotions Sarillo ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?