Restaurants have long used an overflowing plate to convey value, but a report indicates that portion control is growing in importance among American diners. In its “Healthy Eating Strategies by Generation” report, market research firm The NPD Group surveyed more than 5,000 adults and found that 43 percent said they ate smaller portions always or most of the time in the past year. But 57 percent of those surveyed said they want to eat smaller portions in the coming year, ...
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Contact: Desiree Torres Desiree.Torres@penton.com