From Ginsu knives sold via infomercials in the 1970s to the fast-food combo meals first introduced in the early 1990s to today’s telecommunications “triple plays” in which Internet, cable and phone services are bundled together, Americans have always loved a packaged deal. Add a recession into the equation, and the passion mounts for several items at one seemingly low price.Casual-dining chains discovered the power of the packaged deal this summer when they introduced a variety of bundled or ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.