Kids may have little appetites, but they can be big business for restaurant operators. The trick is figuring out what the current generation of pint-sized diners — and the grownups who order for them — want. According to new data from The NPD Group, today's kids are less interested in the kids' meals with toys or kids' menus than they once were. Still, meals ordered by children accounted for 1.3 billion visits to restaurants and $5.6 billion in sales in 2008, signaling a huge ...
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Contact: Desiree Torres Desiree.Torres@penton.com