Chain promotions tap customers to help with menu development
Customers have been involved in the creation myths of some of the most well-known dishes — from the Earl of Sandwich to the patron at Delmonico’s Restaurant in New York City who was said to have given the world eggs Benedict. More recent — and far less apocryphal — are the several dishes that originated with customers engaged by chains looking to give their fans a stake in the menu development process. Last year, Papa John’s Pizza and Toppers Pizza featured ...
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