Alcoholic beverages increase sales, help distinguish concepts
As the restaurant industry gradually struggles out of the long, damaging downturn, alcoholic beverage sales also appear to be trending upward. While alcoholic beverages have long been a reliable tool for operators to maximize sales and profits, restaurants are pioneering new ways to showcase drinks that offer a fuller, more satisfying dining experience for their guests. Savvy bartenders and mixologists are employing new and innovative techniques and ingredients, like making their own bitters ...
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