Giving the menu a narrative backstory can entice and entertain customers
Restaurateurs nationwide are striving to create stronger connections with diners by offering food that helps tell a story. Whether educating diners about a particular culture, showcasing the area where an ingredient grew or conveying an aspect of the operator’s personal history, these stories can help boost sales, letting diners feel more engaged with the restaurant, operators say. Among those finding success with this approach is Michael LeBlanc, owner of Pican in Oakland, Calif., an ...
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