L.A. group to open Hollywood brand of iconic hot dog brand
The iconic New York hot dog concept Papaya King is coming to the West Coast in a partnership with hospitality group SBE. Wayne Rosenbaum, director of operations for Papaya King and the leader of a group of investors that bought the three-unit brand last March, said Wednesday that SBE plans to open the first unit outside the New York area in Hollywood in April. Papaya King would be a dramatic departure from the high-end restaurants that Los Angeles-based SBE already operates, including The ...
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Contact: Desiree Torres Desiree.Torres@penton.com