As consumers spend less time in restaurants and more time dining at home, more foodservice operators are meeting them halfway between — in the grocery aisle. Both Starbucks Coffee Co. and Tony Roma’s on Tuesday joined the growing number of restaurant companies introducing new branded grocery products as a way to boost sales and build brand awareness.In other recent news, Jamba Inc. has pledged to introduce new licensed consumer products in stores later this year or by early 2010. ...
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Contact: Desiree Torres Desiree.Torres@penton.com