Chains ignite sales by burning the midnight oil
The Orlando Magic had just finished playing a National Basketball Association playoff game at its home arena, so Dan Davis, general manager at the local Smokey Bones Bar & Fire Grill, was bracing for a late-night crowd of hungry fans. The Smokey Bones on East Colonial Drive was prepared for the late-night diners. An extra bartender and three servers were hired recently to accommodate the post-10 p.m. customers, with more manpower soon to be enlisted. New late-night appetizers such as ...
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