Consumers generally appreciate whimsical, election-theme promotions, but the Daily Grill chain was forced to cancel its new â€śCast Your Vote Nowâ€ť campaign abruptly after hearing from another constituency: the chainâ€™s employees. â€śThey said that if people go out to eat, they donâ€™t want politics thrown in their face,â€ť said Philip Gay, chief executive of parent company Grill Concepts Inc.Many chains conducted an election-theme promotion during the primaries, and ...
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Contact: Desiree Torres Desiree.Torres@penton.com