SAN DIEGO Jack in the Box officials on Wednesday introduced a new company logo as part of an ongoing brand re-imaging plan, capping off a multi-week media campaign that began when the chainâ€™s namesake icon Jack was hit by a bus on Super Bowl Sunday. This week, Jack finally emerged from his coma â€” much to the dismay of fictional vice president Phil, who had planned to change the companyâ€™s name to â€śPhil in the Boxâ€ť â€” and jumped back to work, outlining plans to re-energize the brand.The ...
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