Restaurateurs in the Southeast say streamlining operations to control costs, implementing innovative marketing strategies to spur sales and ramping up the service quotient to keep customers coming back are the keys to success during the current financial crisis. For Golden Corral, the 486-unit buffet chain based in Raleigh, N.C., operating more efficiently has been a saving grace for the company, says Bob McDevitt, senior vice president of franchising. “Believe it or not, ...
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Contact: Desiree Torres Desiree.Torres@penton.com