SCOTTSDALE, Ariz. P.F. Changâ€™s China Bistro Inc. has named Tim McDougall, a former ad agency and sports-marketing executive, its chief marketing officer.
McDougall will be responsible for developing brand strategy for the companyâ€™s three concepts: P.F. Changâ€™s China Bistro, Pei Wei Asian Diner and the months-old Taneko Japanese Tavern. Most recently he was vice president of Austin, Texas-based agency GSD&M, where he managed the Frito-Lay account and directed the agencyâ€™s consumer research and creative and strategic development.
Before that he was chief marketing officer for the National Basketball Associationâ€™s New Orleans Hornets and vice president of marketing for the leagueâ€™s Houston Rockets. He also spent seven years in brand management for Miller Brewing Co.