LONDON Britain’s got exposed talent for Burger King. Burger King introduced on Monday its Flame beef-scented cologne in Britain with an advertising campaign starring a lightly draped Piers Morgan, a judge on the “Britain’s Got Talent” television show. He achieved worldwide exposure -- of a different sort -- last month when the show and standout contestant Susan Boyle were featured in YouTube videos.Morgan, the former editor of the Daily Mirror and News of the World, will be appearing ...
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Contact: Desiree Torres Desiree.Torres@penton.com