DALLAS —Pizza Patrón, whose controversial “Pizza por Pesos” promotion is a hit with the chain’s Hispanic customers, has ramped up marketing efforts to strengthen its ties to the Latino community by signing popular radio personality and activist Eddie “Piolín” Sotelo as the voice and face of the brand. The chain has signed a deal with Piolín to endorse Pizza Patrón on his “Piolín por la Mañana” radio show, the No. 1 nationally syndicated ...

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