DALLAS 鈥擯izza Patr贸n, whose controversial 鈥淧izza por Pesos鈥 promotion is a hit with the chain鈥檚 Hispanic customers, has ramped up marketing efforts to strengthen its ties to the Latino community by signing popular radio personality and activist Eddie 鈥淧iol铆n鈥 Sotelo as the voice and face of the brand. The chain has signed a deal with Piol铆n to endorse Pizza Patr贸n on his 鈥淧iol铆n por la Ma帽ana鈥 radio show, the No. 1 nationally syndicated ...

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