It all seemed pretty familiar. The crowd in New York City’s Times Square launched into a raucous celebration after the countdown on the giant screens around them reached zero. 
 But the scene was too early, too warm and too sober to be a New Year’s Eve celebration. 
 Actually, the revelers, clad in the signature orange of Popeyes Louisiana Kitchen, were gathered in Times Square on a late August afternoon to celebrate the chicken chain’s victory over KFC in a nationwide ...

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