Popeyes markets taste-test win with Times Square party and online execution
It all seemed pretty familiar. The crowd in New York City’s Times Square launched into a raucous celebration after the countdown on the giant screens around them reached zero. But the scene was too early, too warm and too sober to be a New Year’s Eve celebration. Actually, the revelers, clad in the signature orange of Popeyes Louisiana Kitchen, were gathered in Times Square on a late August afternoon to celebrate the chicken chain’s victory over KFC in a nationwide ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!