Chain looking to bolster home-meal replacement options
Popeyes Louisiana Kitchen began testing new desserts and side dishes this week as part of a strategy to increase its presence in the home-meal replacement market, said Amy Alarcon, the quick-service chicken chain’s director of culinary innovation. Alarcon said the items, which will be bundled into the Atlanta-based chain’s HMR meal options, are being tested in Memphis, Tenn.; San Antonio; and Shreveport, La. If successful, they will be rolled out chainwide next year, she ...
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Contact: Desiree Torres Desiree.Torres@penton.com