Parisian-inspired cafe concept prepares for growth in fast-fine segment
HEADQUARTERS: Orlando, Fla. MARKET SEGMENT: fast fine MENU: eclectic NO. OF UNITS: 2 SYSTEMWIDE SALES: $3.2 million annually AVERAGE CHECK: $12 for lunch, $35 for dinner LEADERSHIP: Bill and Orly Whitaker, founders YEAR FOUNDED: 2005 METHOD OF GROWTH: franchising TARGET MARKETS: Florida markets of Tampa, Orlando, Sarasota, St. Petersburg WEBSITE: www.press101.com A year after selling his then-28-unit salad and sandwich chain, Crispers, to Publix Super Markets Inc., Bill Whitaker turned his ...
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