Parisian-inspired cafe concept prepares for growth in fast-fine segment
HEADQUARTERS: Orlando, Fla. MARKET SEGMENT: fast fine MENU: eclectic NO. OF UNITS: 2 SYSTEMWIDE SALES: $3.2 million annually AVERAGE CHECK: $12 for lunch, $35 for dinner LEADERSHIP: Bill and Orly Whitaker, founders YEAR FOUNDED: 2005 METHOD OF GROWTH: franchising TARGET MARKETS: Florida markets of Tampa, Orlando, Sarasota, St. Petersburg WEBSITE: www.press101.com A year after selling his then-28-unit salad and sandwich chain, Crispers, to Publix Super Markets Inc., Bill Whitaker turned his ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?