New Mexico’s largest restaurant operation is in the business of making friends
While many restaurants struggled through the recession, New Mexico’s largest operation, the 1,020-seat El Pinto Restaurant & Cantina, thrived by amping up its engagement with guests and tapping social media to enhance the relationship. Sales at the family-owned El Pinto in Albuquerque, N.M., have increased in each of the past 10 years, said Jim A. Garcia, El Pinto’s director of operations. In 2010, for example, sales at the restaurant alone rose more than 7 percent to pass ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!