Hazem Ouf discusses the brandâ€™s improving sales trends
Less than a year after purchasing the Max & Erma’s casual-dining chain out of bankruptcy, American Blue Ribbon Holdings LLC said it has reversed declining same-store sales trends by introducing a new menu, service upgrades and a renewed focus on marketing. Columbus, Ohio-based Max & Erma’s is poised to begin growing again, with a new prototype and a remodeling program that has energized its franchise community, said Hazem Ouf, chief executive of ABR and acting chief ...
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Contact: Desiree Torres Desiree.Torres@penton.com