Hazem Ouf discusses the brandâ€™s improving sales trends
Less than a year after purchasing the Max & Erma’s casual-dining chain out of bankruptcy, American Blue Ribbon Holdings LLC said it has reversed declining same-store sales trends by introducing a new menu, service upgrades and a renewed focus on marketing. Columbus, Ohio-based Max & Erma’s is poised to begin growing again, with a new prototype and a remodeling program that has energized its franchise community, said Hazem Ouf, chief executive of ABR and acting chief ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!