Quick-service chains dominated a recent study that measured which brands consumers say make their lives easier. McDonald’s, Starbucks and Subway were among the top 10 brands on a new Global Brand Simplicity Index created by branding consultancy Siegel+Gale. The firm surveyed more than 6,000 consumers around the world for the index, which rated brands on such qualities as ease, transparency, innovation and communication. Click here to view the study. The 10 brands with the highest ...

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