There’s a reason children like to play with their food: It’s fun! Popeyes Louisiana Kitchen and other quick-service chains are clearly aware of that. Working off of the success of its Wicked Chicken — spicy breaded strips cut so they twist into kinky shapes when fried — the 2,000-unit AFC Enterprises brand recently introduced Rip’n Chick’n as a month-long promotion for August. For $3.99, customers get Cajun fries, a buttermilk biscuit, ranch dipping sauce ...
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Contact: Desiree Torres Desiree.Torres@penton.com