Real Mex Restaurants Inc. said it is shifting away from discounting, which dampened sales in its second quarter, to focus more on traffic-boosting promotions that offer value. The parent of Chevys, Acapulco, El Torito and other brands reported that same-store sales declined 2.2 percent for the June 27-ended quarter, reflecting a 0.2-percent uptick in traffic offset by a 2.5-percent drop in the average check, in part because of discounting and menu mix. In a call with analysts on Friday, ...
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Contact: Desiree Torres Desiree.Torres@penton.com