SHERMAN OAKS Calif. The Red Mango frozen yogurt chain on Tuesday launched a new customer loyalty program that lets customers earn points toward free products. Dan Kim, Red Mango founder, president and chief executive, said the program is designed to reward customers who are loyal to the brand, which has gone head-to-head against the rival Pinkberry chain, also based in Los Angeles.The loyalty program comes at a time when the weakened economy has taken its toll on the once-hot fro-yo ...
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Contact: Desiree Torres Desiree.Torres@penton.com