DUBLIN OHIO Wendyâ€™s, based here, has launched a new TV campaign that focuses on the freshness of its hamburgers with the new tag: â€śFresh, never frozen. Wendyâ€™s. Thatâ€™s right.â€ť â€”The campaign is the first work for the 6,600-unit chain by New York-based Saatchi & Saatchi, which became the lead agency on Wendyâ€™s $300 million account in January. â€”The new marketing effortâ€™s debut spot, called â€śKicking Trees,â€ť opens on a throng of people in a forest kicking trees and ...
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Contact: Desiree Torres Desiree.Torres@penton.com