Chain’s founder discusses popularity of local flavors, menu items
Smashburger, a better burger concept with 143 restaurants in 25 states, might be a national chain, but its management still strives for local appeal everywhere it opens. So before entering any market, it researches local tastes and develops appropriate menu items. Founder and chief concept officer Tom Ryan recently spoke with Nation’s Restaurant News on how this strategy works when it comes to the chain’s newest hot dogs. How important are hot dogs to Smashburger? Hot dogs are ...
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Contact: Desiree Torres Desiree.Torres@penton.com